Search engine optimization (SEO) is one of the best ways to advertise a business online. However, most local businesses are unaware of the benefits of SEO. For those with the relevant skills on how to get a website to the top of the search engine rankings, this creates a relatively profitable opportunity to earn some extra money by selling SEO services Brooklyn to local businesses. Here are some tips on how to get SEO clients.
First start out with ranking a demonstration website. Most clients are going to want to know that you practice what you preach. Many will actually do a search of “search engine optimization” or “SEO” and the name of their local city or state. By ranking your website for one of these terms you will get natural traffic from those looking for your services. More importantly, your ranking will prove that you know what you are doing. You can tell any potential client that every SEO in the area is competing for these positions and you came up on top. This will go a long way towards proving why you should be hired to work on their site.
Another tactic to try is to rank a series of websites for local search terms that businesses would be interested in having rankings for. For example, you could rank a site for “plumbers in Baltimore” and then put up a generic site geared towards people looking for plumbing services. Then you can call up individual businesses in the area and rent out pages on the site. This is one of the answers to the question of how to get SEO clients.
An even more effective way of doing this is to set up a call tracking number on the site and forward it to a local plumber. Use a whisper feature on the call tracker to have it play a short messages each time the person picks up the phone advertising that the lead came from your website. After several customers call, you can then call the plumber and say, “I sent over some free leads to you. If you find those valuable, I can rent you out this page at a monthly fee.” This works particularly well because you are delivering results in advance. There is no question whether the SEO services will generate clients or not. There is only the question of how much each new client will cost the business.
Before targeting a particular industry in this manner, make sure that you know the value of a customer. Businesses with a higher lifetime customer value can pay you a lot more for SEO services than a business where the value of a new customer is negligible. For example, lawyers, plastic surgeons and roofers find that one new client is worth several thousands of dollars. As a result, they will be more than willing to pay over $1,000 per month or more for SEO services if they only can get one client per month. On the other hand the value of a new customer to a florist is going to be much lower and the business might not be able to afford SEO.
Many clients might still be doubtful as to your ability to rank a website. One way of allaying these fears is to offer a guarantee such as being able to rank their website within the top three positions within three months. You can set it up so that you only get paid the monthly fee after the ranking is achieved. This places all the risk of not ranking a site on you, which should help some people get more comfortable purchasing your services.
Selling SEO services is a great way to make some extra money. These tips on how to get SEO clients should go a long way towards helping you build your SEO empire.
On-Page Optimization in Hindi – Part 4
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